We’re Struggles of the 90s Kids (SOT90K) — a Singapore creative collective for the generation raised on cartridges, mixtapes and Saturday-morning cartoons.

We make things we’d have loved as kids and still love now: a podcast that asks the questions everyone’s thinking, a gaming show that doesn’t take itself too seriously, and a streetwear label built on real connection and a touch of mischief.

Game Over was never our style. This is a creative playground for people who refuse to press pause.

Our crew: founded by Izdihar & Izzul, backed by a team of 90s kids who never grew out of it.